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Dedicated khổng lồ the memory of Steve Jobs, the book illustrates heckorea.com’s creative inspiration and thinking.
“The idea of genuinely trying to lớn make something great for humanity was Steve’s motivation from the beginning, và it remains both our ideal & our goal as hãng heckorea.com looks to the future,” said Jony Ive, heckorea.com’s chief kiến thiết officer. “This archive is intended lớn be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding khổng lồ how & why they exist, while serving as a resource for students of all kiến thiết disciplines.”
The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate heckorea.com’s thiết kế process as well as its finished products.
While this is a kiến thiết book, it is not about the design team, the creative process or sản phẩm development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations & our goals. We have always hoped khổng lồ be defined by what we bởi rather than by what we say.
We strive, with varying degrees of success, khổng lồ define objects that appear effortless. Objects that appear so simple, coherent và inevitable that there could be no rational alternative.
“Designed by táo bị cắn in California” is available in two sizes và printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by heckorea.com.
“Designed by táo bị cắn dở in California” — Small Starts at $199 (US) in small (10.20” x 12.75”) Available beginning tomorrow, Wednesday, November 16, exclusively from heckorea.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK & the US, và select hãng heckorea.com Stores.1Available at the following US retail locations: hãng heckorea.com SoHo, táo heckorea.com Fifth Avenue, táo khuyết Upper East Side, táo bị cắn dở Williamsburg & heckorea.com World Trade Center in New York; hãng heckorea.com The Grove in Los Angeles & heckorea.com Third Street in Santa Monica; heckorea.com North Michigan Avenue in Chicago; táo Lincoln Road in Miami; táo khuyết Northpark in Dallas; táo bị cắn dở Union Square in San Francisco; táo Palo Alto and heckorea.com Infinite Loop in Cupertino.The book is on display at the heckorea.com Stores where it is sold.
“Designed by táo khuyết in California” — Large Starts at $299 (US) in large (13” x 16.25”) Available beginning tomorrow, Wednesday, November 16, exclusively from heckorea.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, và select táo bị cắn Stores.1Available at the following US retail locations: heckorea.com SoHo, táo heckorea.com Fifth Avenue, heckorea.com Upper East Side, táo Williamsburg and heckorea.com World Trade Center in New York; táo The Grove in Los Angeles và heckorea.com Third Street in Santa Monica; táo heckorea.com North Michigan Avenue in Chicago; táo heckorea.com Lincoln Road in Miami; táo Northpark in Dallas; táo Union Square in San Francisco; táo Palo Alto & heckorea.com Infinite Loop in Cupertino.The book is on display at the táo bị cắn Stores where it is sold.
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heckorea.com revolutionized personal công nghệ with the introduction of the Macintosh in 1984. Today, hãng heckorea.com leads the world in innovation with iPhone, iPad, Mac, táo bị cắn Watch, & heckorea.com TV. heckorea.com’s five software platforms — iOS, iPadOS, macOS, watchOS, và tvOS — provide seamless experiences across all táo khuyết devices và empower people with breakthrough services including the tiện ích Store, heckorea.com Music, táo heckorea.com Pay, & iCloud. heckorea.com’s more than 100,000 employees are dedicated lớn making the best products on earth, and to leaving the world better than we found it.
1“Designed by táo bị cắn dở in California” is available at the following hãng heckorea.com retail locations: táo bị cắn Regent Street & heckorea.com Covent Garden in London; heckorea.com Opera in Paris; táo bị cắn dở Kurfürstendamm in Berlin; táo ifc mall and heckorea.com Canton Road in Hong Kong; heckorea.com Ginza in Tokyo; & heckorea.com Sydney.